Last time I talked about bad advertisements, today I want to talk about weak ass taglines that find their way onto the slipshod DVD boxes for movies. Now I would have to figure that most of the time, if you're at the point of picking up the DVD box, you've already decided to buy the movie, but if you hadn't decided say to buy the movie Push, this tagline probably wouldn't encourage you to buy it:
"HANG ON TIGHT as a gang of superpowered paranormal operatives takes you on a white-knuckle thrill ride."
....what? I'm of the understanding that the back jackets of these are typically written by people who otherwise have nothing to do with the movie or its production, but still, it might be a good idea to watch the movie... or maybe a trailer before you start writing about 'white-knuckle thrill rides'. I was convinced I was buying a movie, not a roller coaster. This line manages to take what I think is a pretty original movie, and make it sound like the most played out, utterly lame movie ever. The entirety of the back jacket is either misleading, stupid, or just plain untrue.
This is probably not a decisive factor in buying a DVD, but I just found the description of the movie so devoid of content, that I felt it deserved inclusion in my little report. My next entry will return to movie reviews. Look forward to the white-knuckled thrill ride!
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